Director of Communications at the International Foundation for Integrated Care, Fiona Lyne asks can we go back to handshakes and hugs?
For many years we listened to anecdotes suggesting that rather than bringing us together, technology actually drives us apart. With children and indeed adults glued to handheld technology intimating that while we were in each other’s presence physically, we were really living separate lives. And while video conferencing technology has existed for some time, organizations have, by and large, chosen to have in-person, face-to-face meetings and events to make real connections, cementing this idea that technology acts as a barrier to relationship building and to make ‘business’ happen we need to look people in the eye and touch skin in a handshake or hug. The artificial barrier that the screen creates means that we lose our ability to feel a person’s presence and therefore read the minor movements of their body that gives us an insight to their demeanour and supports us to understand their emotional state or communication purpose.
At the same time we know too that technology has acted as a link for those who might otherwise have been disconnected. Families reaching out to loved ones far from home via skype or businesses with global offices connecting their staff to build teams across regions and continents.
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